Concept and history

The Luxury of the South of the World

A cultural Brand

Ayma is an Argentinean luxury house based in Buenos Aires and Patagonia, that specializes in creating unique hand woven textiles and perfumes with distinct craftsmanship.

It is an unprecedented concept in this part of the world. Ayma proposes a fusion between the noble materials of the far South, antique techniques and contemporary design.

In our historical workshop since 1894, we create luxury ponchos and timeless products transforming the finest elements of Argentina into the authentic Luxury of the South of the World.


Ayma was born from a yearning of upholding the values of Argentinean design. It is the product of almost 20 years of retrieving techniques and restoring historical looms, while at the same time searching meticulously for exquisite local materials.

Its most important milestone was salvaging Maison Borel, the antiquest weaving mill in the America’s, as a result, some of the most antique textile looms in the world have been put in motion once again, a token of authentic Argentinean heritage.


54 11 3011-1271

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